Breakthrough is a global human rights organisation with a key focus towards making violence and discrimination against girls and women unacceptable by transforming the norms and culture that enables it. Breakthrough’s mission is to build a world in which all people enjoy their human rights by creating a critical mass of change agents worldwide – the Breakthrough Generation, through innovative and relevant multimedia tools such as short films, community engagement and leadership training programs. Some of the key issues that the organisation actively engages in are gender biased sex selection, early marriage, women’s human rights, immigrant women and families, sexuality and HIV/AIDS, violence against women, race and immigrant rights and religion and peace.
Key strategies of Breakthrough are:
History of Involvement With Men
Area of Work:
Breakthrough’s venture in the strive for a gender just society in India started in 2001 with the release of a music album and a music video called Mann ke Manjeeré or “the rythm of the mind”, with a key focus to bring out the issue of domestic violence against women from the closed doors of home into the public arena of discussions and debates. In 2005, it launched its first especially targeting men in the discourse and action towards gender justice through the campaign “What kind of a man are you?” - The first mass-media campaign in India to directly ask men to wear condoms to protect their wives from HIV/AIDS infection. Another notable campaign that was launched in India is “Bell Bajao” that encourages and inspires everyone including men and boys to actively and immediately intervene when an act of domestic violence is encountered. This campaign is now uplifted to a global level with the name “Ring the Bell: One million men, One million promise to end violence against women.”